When in the Philippines it’s hard to miss the Jollibee mascot. And if you’ve spend enough time there you might get to his impressive dance moves (No, we’re not hyping this, seriously).
The brand has made good use of the popular guy’s moves in the latest installment of the #JolliDanceShowdown.
This one finds Jollibee and his crew Hetty, Popo, Yum and Twirlie in a dance battle against UPeepz, the reigning 2016 World Hip Hop Dance Championship title holders from the Philippines.
Check it out, it’s actually pretty impressive:
The campaign, created by Dentsu Jayme Syfu, has racked up over 5 million views and 70,000 just on Facebook alone at the time of this writing.
“This spot simply shows the Filipinos’ love for dance from real-world champions to the beloved Jollibee mascots”, said Alex Syfu Dentsu Jayme Syfu Chief Client Director and Managing Partner.
“We are very proud how our mascots have performed in this showdown and blown away by the immense talent that UPeepz has. We are happy that this video was able to help showcase their world-class talents,” remarked Francis Flores, Jollibee Global Brand CMO, on the outcome of the showdown.
They’ve also heightened the campaign with a taunting session online between competitors.